Print Print

Are you interested in brands?

"Sound Branding: The tune to global succes”
Are you interested in brands and how they touch consumers and other stakeholders to create superior brand value?
Come to an afternoon looking at how brands touch our senses to drive brand value.
Keywords: Senses, Brand Touchpoints, Brand Response, Experience Economy, Sonic Branding, Sound.
Programme
16:00
Welcome
16:10
Richard Jones – coordinator MCM line at CBS
How was it for you? Mastering the challenge of Brand Touchpoints in the Experience Economy
16:40
Karsten Kjems – Managing Director Sonic Branding
Sounding Out – the challenge of developing and marketing sounds
17:30
Rounding up & drinks
18:00
Thank you for today

Tid: 16.04 16.00 -18.00


Sted: Copenhagen Business School
Solbjerg Plads
Velux Auditorium s.13




Sidst opdateret af Communications & Marketing 30.03.2009