Print Print

Programme

Mega Sports Event Conference

The Copenhagen Conference on the Economic and Social Impact of Hosting Mega Sports Events hosted by Copenhagen Business School, CBS.

Programme (updated 31 August, 2006)

09:00-09:30
Registration and coffee
09:30-10:00
Opening of Conference
Martin Geertsen, Mayor of Culture and Leisure, the City of Copenhagen
Christian Motzfeldt, CEO Vaekstfonden, Denmark
Jan Mourtisen, Professor, Director of Department of Operations Management, CBS
Troels Troelsen, Associate Professor, CBS
Moderation: Lars Haue-Pedersen, Director,
TSE Consulting
10:00-10:20
The Danish Feasibility Study on the Possibilities and
Obstacles of Hosting the Olympic Games
Jørgen Hansen, Project Manager,
Ramboell Management A/S
10:20-11:00
Keynote Speech "The Future of Mega Sports Events:
Obstacles and Opportunities"
Prof. Dr. Hans M. Westerbeek, School of Sport,
Tourism and Hospitality Management,
La Trobe University, Australia
11:00-11:20
Break
11:20-11:50
The Effects of Hosting the Olympics –Existing
Research on the Effects of Hosting
Dr. Holger Preuss, Junior Professor,
Institute of Sport Science,
Johannes Gutenberg-University, Mainz, Germany
11:50-
12:20
The Barcelona Model and the Economy of the
Olympic Games
Dr. F. Brunet, Professor,
Universitat Autònoma de Barcelona
12:20-12:45
The Stockholm 2004 Bid – the Effects of
Bidding for the Olympics
Göran Långsved, Head of Administration,
the City of Stockholm
12:45-13:30
Lunch
13:30-13:40
"Olympic Games to Denmark", commented by Dansk Industri,
Confederation of Danish Industries, Director Thomas Bustrup
13:40-14:10
Public opinion, local identity, urban regeneration.
The case of the Winter Olympic Games Torino 2006
Professor of Methodology of Social Research,
dr. Chito Guala, University of Torino
14:10-14:40
"Are Major Football Events an Alternative to
Hosting the Olympics?
Lessons from the FIFA World CUp 2006",
Associate professor MARKUS KURSCHEIDT,
Ruhr-University Bochum, School of Sport
Science Sportmanagement/Dept.
of Sport Management
14:40-
15:00
Tales of Branded Cities
Can-Seng Ooi, Associate Professor, Department of
International Economics and Management, CBS
15:00-15:15
Break
15:15-15:30
Mega Events and Strategic Urban Planning
Katrine Østergaard, Architect, PhD Student,
Centre for Urbanism
15:30-15:45
"Hosting Mega Sports Events: A Brief Assessment of Their Multidimensional Impacts"
Pedro Matos, PhD. - Department of Land Economy - University of Cambridge
15:45-16:15
Mega Sports Events – Do we want it? Can we do it?
Should we do it?
Lise Lyck, Associate Professor, Director,
Center for Tourism and Culture Management, CBS
16:15
Closing remarks
CBS Representative and Moderator
16:15-17:00
Mini buffet and networking
19:00-23:00
Conference Dinner (optional)

Additional Information

Conference Background
In the spring 2005, the Danish Minister of Sports, Mr. Brian Mikkelsen, took the initiative to launch a feasibility study on the potentials and obstacles of a Copenhagen bid for the Olympic Games. The report produced by Ramboell Management was presented at a press conference on 6 March, 2006.
Speakers
We are proud to present a list of very acknowledged speakers and researchers. Please, see the updated programme at: www.cbs.dk/megasportsevent . We have only been able to present such a distinguished list of speakers due to our conference sponsors.
Aim of the Conference
The conference is organised from a research point of view to discuss the benefits of hosting major sport events. The aim of the conference is to narrow down the essential points in the discussion of the effects of hosting a major sport event and ultimately the Olympic Games. By consulting experts and academics, the conference will discuss the facts and the myths surrounding effect measurement of major sport events and ask the question: Which factors determine the success of hosting the Olympic Games?
The conference will cover the following topics:
Experiences from preparing, hosting and bidding for the Olympic Games, including case examples from:
  • the London 2012 Organising Committee
  • the Stockholm 2004 Bid Committee
  • the 1992 Barcelona Games.
Economic and social effects of hosting a mega sports event including an overview of existing research:
  • cost-cutting measures with regards to facility operations and infrastructures
  • social, integrative and other effects
  • city, company and country branding
  • environmental and ethical effects.
Conference Organiser:
CBS, Solbjerg Plads 3, 2000 Frederiksberg, tel. +45 3815 3400 (09:00 - 15:00)
Troels Troelsen, Associate Professor, mobile: +45 4074 7174 and e-mail: tt.om@cbs.dk
And we express our gratitude to the sponsors: Pepsi Max, SAS, Realdania, Wonderful Copenhagen and Idrætsfonden Danmark (Sports Foundation Denmark).

Sidst opdateret af Bente Kildemose Nielsen 08.04.2009