This conference is aimed toward establishing a dialogue between specialists from a variety of academic disciplines in order to explore the phenomenon of young consumers in today's society.

During the two days, research will be presented on children's and adolescents' position in the consumer society, the manners in which children develop their consumer competences, and consumer socialization in general. The emphasis is on creating a multi-disciplinary discussion uniting ideas from historical, psychological, sociological, managerial and other social science perspectives.

The first international conference was held at the European Center for Children's Products, Faculty of Business Administration, University of Poitiers, France. The conference hosted 200 participants representing researchers and practitioners as well as students. Due to the success of this first meeting, it was agreed to make this a biannual event. We - The Copenhagen Business School - volunteered to host the second conference, and we welcome you to join us in creating a tradition worthy of the interest in the field.

The conference will take place April 27-28, 2006.

Structure: Panels and workshops.

Language: English.

Submission of call for paper, 3-4 pages abstract, October 20, 2005.

Submission of full paper, March 1, 2006.