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Richard Jones

Richard Jones
Lektor , Ph.d.
Richard Jones

Institut for Afsætningsøkonomi

Solbjerg Plads 3C, 3. sal
2000 Frederiksberg C
Tlf.: +45 3815 2159
Fax:+45 3815 2101
E-mail: rj.marktg@cbs.dk



Link til denne hjemmeside: www.cbs.dk/staff/richard_jones

Tilknyttet Center for Strategisk Design og Virksomhedsudvikling - CDV og Center for Marketing Communication - CMC

Primære forskningsområder

  • Integrated marketing communications
  • Public relations & issue management
  • Corporate branding, reputation & legitimacy
  • Stakeholder communication
  • Krisestyring

Administrative funktioner

Linjekoordinator: Cand.merc Marketing Communications Management


Administrative funktioner

Medlem af HA Service Management Studienævnet
Fagansvarlig for:
  • MC51, Corporate Communications (MCM)
  • A102, Sales Management (Valgfag)
  • Service Marketing (HA - Service Management)
  • Advanced Service Marketing (HA - Service Management)
  • SU24, Sales Management (CBS Sommerskole)
  • A107, Public Relations & Issue Management (valgfag)


Udvalgte publikationer

  • Benn, S. & Jones, R.I. (2005) The Role of Symbolic Capital in Stakeholder Disputes: A Cornflake is a Fragile Thing. Proceedings of Academy of Management Conference, Honolulu, August 5-10, 2005
  • Jones, R.I. (2005). Finding Sources of Brand Value. Developing a stakeholder model of brand equity. In: Journal of Brand Management, 13(1), 10-32.
  • Jones, R.I. (2005). Corporate Branding and Market Adaptation: Maintaining requisite variety. In: Proceedings of 19th ANZAM Conference, Canberra, December 7-10, 2005.
  • Benn, S. & Jones, R.I. (2005). Symbolic Capital and Stakeholder Disputes: the nature and role of trust in a ‘risk society.’ In: Proceedings of 19th ANZAM Conference, Canberra, December 7-10, 2005. Winner Best Paper Award in the stream of Sustainability and organisations in the natural environment.
  • Jones, R.I. (2004). "Do we need a broader definition of brand equity? Developing a stakeholder conceptualisation of brand equity". Paper presented at EMAC 2004. Gyrd-Hansen, D. & Jones, R.I. (2003) Hvor stabile er befolkningenspræferencer? Metode og Data. 88(1): s.4-11.
  • Jones,R.I. (2002). Challenges to the Notion of Publics in PublicRelations: Implications of the risk society for the discipline. PublicRelations Review, 28(1), 47-62.
  • Jones,R.I. (2002) Stakeholder Theory and Instrumental StakeholderRelations: The development of an Outcomes approach. In T.Knudsen,S.Askegaard, & N.Jørgensen (Eds.) Perspectives on Marketing Relations(pp. 55-81). Copenhagen: Thomson.
  • Christensen, L.T. & Jones, R.I. (1997) En symmetrisk dialog ommiljøspørgsmålet? En kritisk analyse af nye dialogformer mellemvirksomheder og forbrugere. In J.P.Ulhøi & H.Madsen (Eds.) Miljøledelse:tanker, erfaringer og visioner (pp. 151-167). Copenhagen: Børsen.
  • Jones, R.I. (1997). What's the Problem?: The Rhetorical Definition ofEnvironmental Issues. In S. Senecah (Ed.),Proceedings from the 4thBiennial Conference on Communication and Environment, (pp. 145 158).Syracuse, NY.: SUNY ESF.


Sidst opdateret af webmaster 16.06.2009