The main scope of the project is to develop new advanced mobile services (e.g. location based traffic information combined with gasoline prices) and test them in a set of experiments, ranging from small to large scale. In particular, we will test the use of primarily content services through different mobile communication technologies in order to identify emerging trajectories that will enable businesses to commercially exploit advanced mobile services and create new revenue streams.

Moreover, the project aims to investigate the opportunities to integrate content from different origins, available online, to address a single mobile users’ needs (i.e. localization, personalization, and ubiquity) and propose successful business exploitation of their application (i.e. through private -public partnerships). This is especially challenging in small language areas such Denmark, where the limited scale and high initial costs (approx. 5 million adopters maximum) prohibits a traditional market approach. The project will also focus on multi modal user interfaces’ design for continuous communication across different mobile devices and channels.