Scent Lab
Scent, fragrance, olfaction, redolence, odour, and aroma...
The sense of smell is more powerful than most people imagine..
Did you know that:
- An appropriately scented product sells up to 20% more than the same product unscented
- Smells can be used to inflict, explain, and cure illnesses?
- Women living together in an environment without men all menstruate together?
- A scent can increase the safety of your car?
- The temperature of your nose rises by three degrees during sexual intercourse?
- Smell connects us between this world and the next?
- Scent is so powerful that a nation has gone to war over it?
- A new-born baby distinguishes its own mother’s breasts from those of other nursing mothers by their smell?
- Responses to scents are mainly emotional and often unconscious or subconscious?
The imagine.. Scent Lab is a dynamic experimental research and design centre in which the latest olfactory research is linked cross-culturally with international business and industrial applications.
- It systematizes information collected from extremely diverse scientific, social and cultural sources.
- It analyses and explains the olfactory elements of social and cultural behaviour, and applies the results to business-related projects.
- It creates unique scents designed to meet specific corporate requirements.
- It explores olfactory reactions in various setting
- It assesses strategic effects of olfactory applications
Sidst opdateret af Louise Nadika Johansen 08.02.2011
