Web 2.0 is defined as a set of online applications that enable an intensive website-user and user-user interactions (e.g., Wikipedia, YouTube, Facebook). This phenomenon is not limited to a technological evolution, but it involves the social and economic environment. Organizations operating in different industries are increasingly using social media for different strategic goals like, for instance, improving the relationships with their customers, managing internal creative processes, and recruiting new employees. In the seminar, we will discuss how organizations operating in creative industries use social media. In particular, we will present some cases of Italian cultural institutions and firms, which have recently implemented web 2.0-based strategies.

 

Fabrizio Montanari holds a Ph.D. in Business Administration from Bocconi University. He is assistant professor at the University of Modena and Reggio Emilia, where he is also Scientific Coordinator of OPERA, a Research Unit at GIUnO Research Center, specialized in creative industries and social media. He is lecturer at Bocconi University (his teaching experience regards Organization and HRM topics in creative industries), and he has been Visiting Scholar at Boston College, and lecturer at NYU within the project Campus Abroad of Bocconi University. He is editor in chief of Ticonzero, a publishing company on business and management issues ( www.ticonzero.info ), Chairman of Fondazione Nazionale della Danza Aterballetto ( www.aterballetto.it ), and reviewer for several international scientific journals. His main research interest regards the analysis of networks, districts and teams in creative industries.

 

Time and Date
Thursday, Feb 02, 2012 from 14-16
 

Location
Copenhagen Business School, Kilevej 14 A, 2000 Frederiksberg in room K4.74.

The nearest metrostation is Solbjerg (Fasanvej) opposite Føtex on Nordre Fasanvej.

 

The seminar will be in English.

Please register to : alh.ioa@cbs.dk no later than 01th of Feb.

 

The seminar is free of charge and for everyone who might be interested - academics or practitioners alike.

imagine.. is a research centre at Copenhagen Business School. imagine.. conducts research on the experience economy and organization of creativity in firms, projects and networks.

www.cbs.dk/imagine

Please contact Ane Lindgren Hassing for further information alh.ioa@cbs.dk