Marketing meet challenges identification of demand, finding customers, deciding the right product and communication to create value for the company. In addition some products and markets means additional challenges because the product is problematic to some stakeholders.

Fur production and marketing has been subject of political voices and negative consumer reactions. This coincides with markets growing to new heights. This seminar will address how the company Kopenhagen Fur manage such challenges.

Patrizia Venturelli Christensen is marketing director in Kopenhagen Fur. She has been director of innovation at the association of Danish Textile & Clothing, and she has been in LEGO Vision Lab as senior researcher/director.

In Kopenhagen Fur Patrizia Venturelli Christensen is responsible for marketing strategies and global activities including such big markets such as China and Russia.