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Torsten Ringberg

Professor , Ph.D. Coordinator, BCM (former MCM) Cand. Merc. Line Coordinator, EMBA Thesis advisor
Torsten Ringberg


Institut for Afsætningsøkonomi
Solbjerg Plads 3, C, 3. sal
2000 Frederiksberg
Tlf.: +45 3815 2241
E-mail: tri.marktg@cbs.dk



Link til denne hjemmeside: www.cbs.dk/staff/torsten_ringberg


Dr. Ringberg has published in top tier business journals, such as Journal of Marketing, Journal of Consumer Research, Journal of Management Studies, Research in the Sociology of Organizations. He regularly reviews for a number of journals, including Journal of Consumer Research and Journal of Management Studies, Organization Studies and others. He also presents at and reviews for the Association of Consumer Research (ACR), the American Marketing Association (AMA), and other international consumer behavior conferences. Dr. Ringberg has worked on projects with leading U.S. and European corporations on issues such as consumer conceptualization, subconscious motives, consumers' symbolic world and strategic brand positioning. He combines sophisticated qualitative research methods with relevant social science and socio-cognitive theories to identify these mental models. He has won Best in Practice Awards from the American Marketing Association/Milwaukee (AMA), based on new consulting approaches and their strategic implications for brands.

Primære forskningsområder

  • Branding
  • Strategic brand positioning
  • Consumer subconscious processing and mind mapping
  • Socio-cultural insights into consumer identity and interpretive communities
  • Consumer embodied cognition
  • In-depth interviews methods, participant observation, and focus groups
  • Strategic simulation games


Administrative funktioner

Practical experience
Present-2001 Consultant for large international companies in the U.S. and Scandinavia. Mind mapping consumers’ subconscious and emotional brand preferences and translating findings into strategic implications and brand positioning.
2001-1997 Associate at OlsonZaltman Inc., an international, cutting-edge qualitative consulting company in qualitative consumer research.
1989-1987 Marketing Manager in Travelline, Swiss firma.
1987-1983 Co-owner and co-initiator to Columbie Boats I/S (manufacturing, selling, and chartering of 45” sailing yachts).  
 
Education
2001 Ph.D. Marketing, Pennsylvania State University, University Park, Pennsylvania, USA.
1996 Advanced MBA in International Marketing, Chaminade University, Hawaii.
1995 M.A. in Cultural Anthropology, University of Hawaii, Hawaii.
1990 M.B.A. Chaminade University, Hawaii.  


Udvalgte publikationer

  • Xiaojing Yang; Torsten Ringberg, Huifang Mao, Laura Peracchio (forthcoming) "The Construal (in)compatibility Effect: The Moderating Role of a Creative Mindset," in Journal of Consumer Research
  • Luna, David, Torsten Ringberg, and Laura Peracchio (Sept 2008), "One Individual, Two Identities: Frame Switching Among Biculturals," Journal of Consumer Research Vol. 35, No 2, p. 279-293.
  • Ringberg, Torsten and Markus Reihlen, (Sept 2008). "Toward a Socio-Cognitive Approach to Knowledge Transfer," in Journal of Management Studies Vol. 45 No 5, p. 912-935.
  • Ringberg, Torsten, Gaby Odekerken-Schröder and Glenn L. Christensen, (2007) "A cultural models approach to segmenting consumer recovery expectations." Journal of Marketing, Vol.71 (July), p. 194-214.
  • Reihlen, Markus and Torsten Ringberg, (2006) "Computer-mediated knowledge systems in consultancy firms: do they work?" Professional Service Firms; Royston Greenwood and Toy Sudderby (eds.), Research in Sociology of Organizations. Vol. 24, p. 307-336. (annual volume/periodical).


Sidst opdateret af Mimi Rasmussen 09.02.2012