Print Print

Tore Kristensen

Tore_Kristensen
Professor med særlige opgaver (mso)
Tore Kristensen

Institut for Afsætningsøkonomi

Solbjerg Plads 3C, 3. sal
2000 Frederiksberg
Tlf.: +45 3815 2131
Fax:+45 3815 2101
E-mail: tk.marktg@cbs.dk



Link til denne hjemmeside: www.cbs.dk/staff/tore_kristensen

Tilknyttet Imagine gruppen (http://www.cbs.dk/forskning_viden/institutter_centre/institutter/imagine) og Center for Ledelse i Byggeriet (http://www.clibyg.com/for_forskere_og_studerende/formaal_og_ambition/)

Primære forskningsområder

  • Transformationsøkonomi; hvordan forbrugere og andre ændrer i deres præferencer på grund af stærke erfaringer og oplevelser, f.eks. i kulturelle og videnskabelige institutioner.
  • Design økonomi og strategi; hvordan måler vi de økonomiske effekter af design og hvordan tilrettelægges virksomheders strategiske designbeslutninger.
  • De fysiske rum og arkitekturens betydning for kreativitet og problemløsning.


Administrative funktioner

Forskeruddannelseskoordinator AØ.
Medlem executive committee European Doctoral Association in Management and Business.
Bestyrelsesmedlem Oplevelseskoncortiet for music.


Udvalgte publikationer

  • "Is good design good business?" in Industrial Design and Competitiveness: Spatial and Organizational Dimensions Editors Grete Rusten and John R. Bryson Blackwell 2009.
  • "Whose design is it anyway? Trading off Design for Brand Name" with (Judy Zaichkowsky and Gorm Gabrielsen Journal of Market Research in press
  • "Is a Country Known by the Companies it keeps? Article almost ready submission to an A journal with Gorm Gabrielsen and Eugene Jaffe (forthcoming)
  • "Is Product/Brand Familiarity a Moderator of the Country of Origin Cue in Consumer Choice? One More Look" (forthcoming with Gorm Gabrielsen and Eugene Jaffe)
  • "Benefits from Integration of Marketing and Design" in Jacqueline Pels and David W. Stewart (eds) Marketing Strategies for Global Organizations American Marketing Association, 2000
  • "Commisioning design" in Technology Analysis and Strategic Management Vol. 14. 1, 2002
  • "Corporate Communication in the Emerging Network Economy: A Provider of Common Knowledge" in Corporate Communication An International Journal, Nr 4, 2004
  • "Innovationslandskaber" Nordiske Organisasjons Studier Vol. 4, 2003
  • "The physical context of creativity" in Creativity and Innovation Management, June Vol. 13, 2004
  • "Plagiarism: Consumers' Acceptance" in European Advances in Consumer Research Vol. 5, 2003
  • "The consumer as a designer" in review
  • "Design and the other business functions" in review
  • "Challenges and Benefits of better Integration between Marketing and Design" in review
  • "Designing marketing management" in review


Sidst opdateret af webmaster 09.02.2011