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Richard Jones

Lektor
Richard Jones

Institut for Afsætningsøkonomi

Tlf.: +45 3815 2159
Fax:+45 3815 2101
E-mail: rj.marktg@cbs.dk



Link til denne hjemmeside: www.cbs.dk/staff/RJones

Tilknyttet Center for Marketing Communication, CMC

Mine faglige interesser er fokuseret på corporate level brands. Jeg er interesseret i interaktionen mellem firmaet, dens brand og dens interessenter. Corporate level brands er særligt udfordrende fra en ledelsesmæssig perspektiv, da de involverer og skabes i forhold til mange forkellige interessenter: med konsekvenser for hvordan de fortolkes, implementeres og evalueres. Men ikke mindste hvordan de tages alvorligt af topledelsen.

Primære forskningsområder

  • Brand Management
  • Corporate Branding
  • Stakeholder Relationer
  • Krisestyring & Issue Management
  • Corporate identitet, rennomé & legitimitet


Udvalgte publikationer

Helm, C. & Jones R. Eds. (2010). Special Issue: Brand Governance, Journal of Brand Management, Vol 17, Issue 8.
Helm, C. & Jones R. (2010). Extending the Value Chain - A conceptual framework for managing the governance of co-created brad equity. Journal of Brand Management, Vol 17, Issue 8, pp. 579-589.
Jones, R.I. (2010). Corporate Branding: the role of vision in implementing the corporate brand. Innovative Marketing, Vol 6, Issue 1, pp. 44-57.
Jones, R.I., Merrilees, B. & Miller, D. (2010). "Revisiting the Complexities of Corporate Branding: Challenges and New Perspectives". Proceedings of 6th International Colloquium -Academy of Marketing Brand, Identity and Reputation SIG, Barcelona.
Kornum, N. & Jones, R.I. (2010). "Stakeholder Marketing: Managing multiple stakeholder relationships". Proceedings of EMAC 2010, Copenhagen.
Jones, R.I. & Holme, S. (2010). "Sound Brand Governance: The implementation of sound in the organisation", Proceedings of EMAC 2010, Copenhagen.
Tollin, K. & Jones, R.I. (2009). Marketing Logics for Competitive Advantage? European Journal of Marketing, Vol 43, Issue 3/4, pp. 523-550. Winner of Outstanding Paper Award 2009.
Benn, S & Jones, R (2009) 'Forming corporate identity: symbolic capital, industry perspectives and community participation'. Special issue. P. Brown & S. Benn (Eds), Journal of Environmental Management. 90, 4, 1593-1604
Jones, R.I. (2009). Brand Governance: Developing a framework for safeguarding brand value. Paper presented to 5th Thought Leaders Conference on Brand Management, Athens, 5-7 April.
Jones, R.I. & Tollin, K. (2008). Marketing's Role for Firms' Renewal and Innovation Capability, in Tollin, K. & Caru, A. (Eds.), Strategic Market Creation, Wiley, Chichester: pp. 124-157.
Jones, R.I. (2005). "Finding Sources of Brand Value. Developing a stakeholder model of brand equity," Journal of Brand Management, 13(1), 10-32.
Jones, R.I. (2005). Corporate Branding and Market Adaptation: Maintaining requisite variety. Proceedings of 19th ANZAM Conference, Canberra, December 7-10, 2005.
Benn, S. & Jones, R.I. (2005). Symbolic Capital and Stakeholder Disputes: the nature and role of trust in a 'risk society.' Proceedings of 19th ANZAM Conference, Canberra, December 7-10, 2005. Winner Best Paper Award in the stream of Sustainability and organisations in the natural environment.


Sidst opdateret af Mimi Rasmussen 30.06.2011