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Lars Bech Christensen

Ph.d. stipendiat
Lars Bech Christensen

Institut for Afsætningsøkonomi

Solbjerg Plads 3, C2.07
DK-2000 Frederiksberg C

Tlf.: +45 3815 2201
Fax:+45 3815 2101
E-mail: lbc.marktg@cbs.dk

• CV
• Experts@cbs
• Research@cbs

Link til denne hjemmeside: www.cbs.dk/staff/lars_bech_christensen

Tilknyttet Center for Marketing Communication - CMC

Primære forskningsområder

• Analyse af online reklameeffekt
• Share of voice/market studier
• Sponseringseffekter
• Reklameaviser (detailhandel)
• Data analyse/single-source data

Administrative funktioner

Udvalgte publikationer

• Long-term Advertising Effect and Optimal Budgeting (with Flemming Hansen), research paper no. 2004-02
• Branding and Advertising (with Flemming Hansen), Copenhagen Business School Press, Copenhagen, 2003
• Distiguishing between Feelings and Emotions in Understanding Communication Effects (with Flemming Hansen), Laurant, Gilles, Dwight Merunka and Judy Zaichkowsky (ed.): Marketing Communications and Consumer Behavior 2003 proceedings. The La Londe Seminar 30th International Research Seminar in Marketing. La Londe des Maures - France - June 11-13, 2003
• The role of attitudes towards the sponsoring object (A-Sp) in the evaluation of possible sponsoring objects -sport, social aid organisations, cultural events and tv-programmes, etc.- (with Flemming Hansen & Jens Halling), Research paper, nr.2003-03
• Choosing among alternative sponsoring objects for supporting brand strategies, based upon emotional responses (with Flemming Hansen & Jens Halling), Research paper, nr.2002-5
• Sponseringseffekt -Emotioner og attituder!- (with Flemming Hansen), Markedsføring nr. 1, 2003