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Ricky Wilke

Institutleder , BA,, cand.merc., Ph.d.
Ricky Wilke

Institut for Afsætningsøkonomi

Tlf.: +45 3815 2107
Fax:+45 3815 2101
E-mail: rw.marktg@cbs.dk



Link til denne hjemmeside: www.cbs.dk/staff/ricky_wilke

Tilknyttet Business-t-Business Marketing - B-t-B

Primære forskningsområder

  • Complaint management
  • B-tB marketing
  • Markedsorienteret ledelse og markedsorienteret virksomhedskultur
  • Indkøbsadfærd
  • Brand imitation

Administrative funktioner

Medlem af institutbestyrelsen


Udvalgte publikationer

  • Emotional reactions to complaint handling; A study of dissatisfied Danish Consumers, EMAC 2008 (with Lars Bech Christensen)
  • Forbrugernes syn på virksomhedernes klagehåndtering, Nordisk Ministerråd 2007 (with Lars Bech Christensen)
  • Levels of Analysis in Business to Business Marketing, Journal of Business to Business Marketing 2006, Vol. 13 (with Thomas Ritter)
  • Virksomhedernes klagebehandling I Danmark og Sverige, Nordisk Ministerråd 2005. (with Torben Hansen)
  • Corporate communication in the emerging network economy -A provider of common knowledge-, Corporate Communications Vol. 9, no. 1, S. 43-49 2004 (with Nicolai Juul Foos & Tore Kristensen)
  • Plagiarized designs -Understanding Consumer Acceptance-, European advances in Consumer Research, vol. 6, 2003 (with Tore Krisensen, Gorm Gabrielsen & Judith Zaichkowsky)
  • Organisationers købsadfærd i grundtræk, 6. udg.Samfundslitteratur, København, 2003 (with Orla Nielsen & Mogens Bjerre)
  • Plagiarism, Trade-dress and the Value of Design, Ekonomika 59, 2002 (with Tore Krisensen, Gorm Gabrielsen & Judith Zaichkowsky)
  • Merkimitatie -het effect op innovatie, concurrentie en brand equity-, Marketing wise, no. 1, 2000 (with Judith Zaichkowsky)
  • Brand imitation and its effects on innovation, competition and brand equity, Business horizons 1999, vol. 42, no. 6, S. 9-17 (with Judith Zaichkowsky)
  • Marketing (primært)
  • Managerial Economics (prev.)
  • Organization theory (prev.)
  • Accounting (prev.)
Ved Copenhagen Business School, Copenhagen University, Copenhagen Engineer College, Universitet of South Denmark , Aalborg Universitetscenter, several organisations,private companies and the public sector.


Sidst opdateret af webmaster 17.06.2009