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Sine Nørholm Just

Sine Nørholm Just
Lektor , PhD
Sine Nørholm Just

Department of Business and Politics

Porcelænshaven 24,st.
2000 Frederiksberg
Tlf.: +45 3815 3561
E-mail: snj.dbp@cbs.dk



Link til denne hjemmeside: www.cbs.dk/staff/Sine Noerholm Just


Sine Nørholm Just is a communications scholar working at the interdisciplinary nexus of the social sciences and the humanities. She studies rhetorical processes of meaning formation, focusing on issues of legitimacy, identity, and public opinion.
Currently, Sine’s research centers upon two main areas:
Market formation: markets are inherently social and dynamic, and the production of markets is, to a large extent, rhetorical/discursive. In seeking to understand how markets are created, sustained, and changed, Sine focuses attention on the rhetorical struggles in and through which markets become meaningful. She currently studies the rhetorical enactment of real estate, seeing this as a critical case for developing a general theory of rhetorical market formation. In pursuing the theoretical ambition, Sine seeks to provide a synthesis of the rhetoric and the sociology of economics.
The constitutionalization of the EU: issues of European integration and reform are inseparable from issues of public opinion of and public debate on the EU. Sine studies the complex interrelations of formalized processes of political reform (e.g. treaty changes) and the EUropean public sphere. She is particularly interested in the EU’s so-called democratic and communicative deficits and explores whether and how a European constitution may spark stronger identification with and legitimization of the EU. In so doing, Sine is particularly inspired by, but also critical of, the work of Jürgen Habermas.
Furthermore, Sine maintains a broad interest in issues of political, intercultural and organizational/corporate communication. She is currently studying the possibilities and constraints that individuals encounter when engaging with organizations and/or social groups. Taking a poststructuralist perspective, she analyzes and critiques theories and practices of diversity management as well as other forms of organizational and cultural subjectivation. 

Primære forskningsområder

  • Rhetoric
  • Market formation
  • The EU
  • Public opinion formation
  • Diversity and difference

Administrative funktioner

Studieleder BA i interkulturel markedskommunikation


Udvalgte publikationer

Gabrielsen, Jonas, Sine Nørholm Just & Mette Bengtsson (2011): Concepts and Contexts – Argumentative Forms of Framing. In van Eemeren, Frans H. et al. (eds.): Proceedings of the 7th Conference of the International Society for the Study of Argumentation. Amsterdam: Rozenberg/Sic Sat, pp. 533-543.
Just, Sine Nørholm (2011): ‘I wasn’t originally a banker, but…’ – Bridging individual experiences and organizational expectations in accounts of ‘alternative career paths’. In: Culture and Organization, vol. 17, no. 3, pp. 213-229.
Just, Sine Nørholm and Thomas Burø (2010): Kultur- og kommunikationsteori. En introduktion. København: Hans Reitzels Forlag.
Just, Sine Nørholm (2010): ”’There Can be no EU without the Support of the Citizens’: Debate and Dialogue on the Debate Europe Website.” In Valentini, Chiara & Giorgia Nesti (eds.): Public Communication in the European Union: History, Perspectives and Challenges. Cambridge: Cambridge Scholars Publishing, pp. 293-315.
Just, Sine Nørholm, Peter Goll & Henrik Merkelsen (2010): ”Globalisering og fremtiden for PR-faget.” In: Merkelsen, Henrik (ed.): Håndbog i Strategisk Public Relations. Frederiksberg: Samfundslitteratur, pp. 333-362.
Gabrielsen, Jonas & Sine Nørholm Just (2009): ”Boligstoffet – salgsretorik og forførende tal.” In Lund, Anker Brink, Ida Willig & Mark Ørsten (eds.): Hvor kommer nyhederne fra? Århus: Forlaget Ajour, pp. 133-142.
Smith, Jonas Heide and Sine Nørholm Just (2009): “Playful persuasion: The rhetorical potential of advergames.” In Nordicom Review vol. 30, no. 2, pp. 53-68.
Just, Sine Nørholm (2009): “No place like home – the role of the media in the framing of EUrope.” In Journal of Language and Politics, vol. 8, no. 2, pp. 244-268.
Just, Sine Nørholm and Jonas Gabrielsen (2008): “Boligmarkedet mellem tal og tale – stasislæren som redskab til retorisk kritik.” In Rhetorica Scandinavica, no. 48, pp. 17-36.
Just, Sine Nørholm (2008): “European public debate – offered identities and performed agencies.” In Dam, Lotte, Lise-Lotte Holmgreen and Jeanne Strunck (eds.): Rhetorical Aspects of Discourse in Present-day Societies. Cambridge: Cambridge Scholars Press, pp. 70-101. 
Just, Sine Nørholm, Elisabeth Halskov Jensen, Anette Grønning and Henrik Merkelsen (2007): Organisation og omverden. Grundbog i organisationskommunikation. Frederiksberg: Forlaget Samfundslitteratur.
Just, Sine Nørholm (2007): “Deliberative processes and bargained positions: the public (re-)presentation of the European Convention.” In Critical Discourse Studies, vol. 4, no. 3, pp. 257-282.
Just, Sine Nørholm (2006): ”Embattled agencies – How mass mediated comparisons of Lynndie England and Jessica Lynch affect the identity positions available to female soldiers in the US army.” In Scandinavian Journal of Management, vol. 22, no. 2, pp. 99-119.
Samlet publikationsliste (pdf)



Sidst opdateret af Sofie Thaagaard Hyllested 07.10.2011