Book presentation November 19, 2009, 15.30-17.30, CBS, Porcelænshaven 22, Room PHRs20

Attendance is free but please register Click here

The New Protreptic
In contemporary organizations, employees too often feel that their lives and passions are of concern only for strategic purposes. So-called technologies of intimacy – coaching is a prime example – enable management to expropriate the personal lives of knowledge workers for the use of the firm. As an antidote, protreptic dialogue is about realizing the deepest inherent values that control our lives. In the context of management, it requires adressing members of organizations not as employees, but as human beings.

First articulated in ancient Greece in the fourth century, protreptic dialogue was a means of direct exhortation to pursue a just life by addressing core values: the good, the just, the true, and the beautiful, and hence involving attitudes such as generosity, decency, honesty, and empathy.

Leadership is required to meet the great task of mastering this dialogue and to set people free. The protreptic allows for the possibility of a totally new approach to organizational communication, and it evades the traps of shallowness and instrumentalism that have begun to dominate valuebased management and corporate branding. Protreptic dialogue offers the possibility for both the leader and the employee to know themselves through reflective cooperation on the basis of a well-examined life.

While this form of dialogue has informed philosophers, lawyers, political theorists, and humanists since the Renaissance, it is important to conceive of the protreptic in contemporary terms. This has become especially apparent in light of the recent international financial downturn, as this type of structural crisis can only be met through innovation, which - by definition is a social enterprise - demands open and committed dialogue.

“With this, Professor Kirkeby has created a noteworthy complement to Aristotle’s original thinking; indeed, I believe this book takes the concept of
protreptics to far higher (and deeper) levels than Aristotle ever did. It’s title, “The New Protreptic”, is surely well-deserved, and I think anyone
interested in depth approaches to leadership will find it a rewarding and refreshing change from the usual leadership fare.”
-Professor Daved Barry
Banco BPI Chair of Creative Organization Studies
School of Economics & Management, Universidade Nova de Lisboa

Program
15.30: Velkommen ved Jens Aaris Thisted, Chief Peer Reviewer
15.35: Coachingens historie ved Tobias Dam Hede
16.10: Proteptikkens relevans ved Ole Fogh Kirkeby
16.40: Protreptisk seance med frivillig fra salen
16.55: Spørgsmål, Reception og mulighed for køb af bog til introduktionsrabbat på 25 %
17.45... SLUT

Download pdf - Pressemeddelelse. The New Protreptic

Artikler fra Lederweb.dk:
'Den nye protreptik' klik her
'5 skarke til Ole Fogh Kirkeby' klik her

Tilmelding
Arrangementet er åbent for alle og det er gratis at deltage. Af logistiske årsager er det dog nødvendigt at tilmelde sig på forhånd. Tilmelding skal ske til cal.lpf@cbs.dk