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Mette Vedel

Post.doc. (forskningsadjunkt) , Cand.negot, Ph.d., Post.doc.
Mette Vedel

Institut for Afsætningsøkonomi

Center for Applied Market Science (CAMS)
Birk Centerpark 40
7400 Herning
Tlf.: +45 9629 6470
Mobiltelefon: +45 2440 7305
Fax:+45 9629 6460
E-mail: mev.marktg@cbs.dk



Link til denne hjemmeside: www.cbs.dk/staff/mette_vedel

Tilknyttet Center for Applied Market Science (CAMS)

My ph.d project is rooted in the Danish building articles industry. A large share of the turn-over in this industry is marketed through mediated channels. My research examines the interaction between suppliers, merchants and customers involved in this type of intermediated sales and how their interaction relates to value creation.

Primære forskningsområder

  • B-t-B Value & value creation
  • Intermediation in distribution & marketing channels
  • Business triads & micro-networks
  • Positioning in business networks


Udvalgte publikationer

Creating value through intermediaries (with Jens Geersbro). Paper presented at the 24th IMP conference September 2008, Uppsala, Sweden
Triadic interconnectedness in indirect sales: Value creation and strategic positioning (with Jens Geersbro). Paper presented at the 4th International conference on Business Market Management, March 2009, Copenhagen, Denmark


Sidst opdateret af webmaster 09.09.2011