Assistant Professor Ravi Vatrapu Interviewed on DR1’s 21 SØNDAG
Assistant Professor Ravi Vatrapu Interviewed on DR1’s 21 SØNDAG
CAICT Assistant Professor Ravi Vatrapu was interviewed about Flash Mob Marketing on DR1’s news magazine, 21 SØNDAG that aired on 30-May-2010.
Flash Mob Marketing involves staging a seemingly organically improvised but nevertheless carefully orchestrated advertising event in a public setting. In one sense, it is the fusion of public performative art, improve, advertising, smart mobs and social media. A couple of examples of flash mob marketing campaigns that has viral video success are:
T-Mobile’s Liverpool Street Station Dance
Arriva’s Mukhtars Fødselsdag
According to Dr. Vatrapu, flash mob marketing has the positive benefit of creating a positive brand association by tapping into the lifestyle aspirations of the modern consumers. At the same time it has the negative cost of being sociologically disruptive besides being intrusive.
The full episode of 21 SØNDAG that aired on 30-May-2010is available at the link below:
Please contact Ravi Vatrapu ( vatrapu@cbs.dk) for further information and/or if you have any questions.
Sidst opdateret af Jannik Henriks 16.06.2010
