CBS Alumni Newsletter juni 2008
Cranet Conference: HRM on Business Class
The Cranet HRM Conference 2008 will be held on 28th August from 9:00-17:00 at CBS. At the conference, current challenges within the field of Human Resource Management in Danish companies will be presented.
Cranet is an established group of top business schools and academic institutions, all collaborating to provide unique and rigorous data on human resource management practises across the world. When participating in the conference, you will get a copy of the new Cranet research.
The conference will be held in Danish. For more information and registration, please click here
.
Conference: The Role of Marketing in Danish Companies
Marketing is an area spending considerable amounts of money, but also an area often subjected to cutbacks when the company is cost saving.
A major survey has been launched by CBS’ Department of Operations Management in order to investigate the role and performance of marketing in the 1000 largest Danish companies. The study focuses on whether companies measuring and aligning their marketing efforts with the company’s strategy perform differently than others. Moreover, the study attempts to analyze whether the resource allocation according to the marketing mix departs from deliberate planning or is the result of routines and “business as usual”.
A major survey has been launched by CBS’ Department of Operations Management in order to investigate the role and performance of marketing in the 1000 largest Danish companies. The study focuses on whether companies measuring and aligning their marketing efforts with the company’s strategy perform differently than others. Moreover, the study attempts to analyze whether the resource allocation according to the marketing mix departs from deliberate planning or is the result of routines and “business as usual”.
A survey is launched electronically and so far more than 200 respondents have answered the questionnaire. The department will present the preliminary results at a conference on 28th August at CBS. The half day conference will be open for everyone for a small fee.
Please refer to www.effektivmarketing.dk
or www.om.cbs.dk
for registration.
Please direct any questions to Claus J. Varnes, cv.om@cbs.dk
SMG Business Seminars
SMG (Center for Strategic Management and Globalization) serves as platform for a dialogue between the business community and research. On a regular basis, the center invites inspirational executives and managers to talk about their experiences in connection to some of the research areas that they are currently working with.
During this fall, professionals like Jan Leschly Partner of Care Capital LLC, Jørgen Vig Knudstorp CEO of Lego, Lars Kolind Management Consultant and Author, and Tom Knutzen CEO of Danisco will be giving their presentations.
To read more about SMG Seminars, please click here
.
The Crisis in Foreign Language Skills in Denmark
Two studies of the future of foreign language skills have been commissioned by the Danish government in recent years. There is an urgent need for an in-depth analysis (as recommended by the EU, the Council of Europe, and the Nordic Council of Ministers) of the language policy challenges facing Denmark.
There are crisis symptoms at all levels of the educational system. German, French, and the Slavic languages are at risk of disappearing as university subjects. The capacity of Danish business, the government, and research ability to operate effectively in foreign cultures and languages is currently shrinking at an alarming pace. In this context a report from a conference at CBS 5th December 2007, Fremmedsprog til fremtiden Sprogpolitiske udfordringer for Danmark, has just been published (please download the report her). It illustrates how this situation can be remedied. It also presents top quality CBS research that has major international impact.
The corporate world’s insights and commitments are a key dimension of a more proactive policy.
Copies of the report can be obtained from Ph.D. Merete Borch at mb.iadh@cbs.dk.
Morning Meetings about CUBEical™ Thinking
CBS Center of Business Marketing and Purchasing (BMP) is arranging two morning meetings at CBS in cooperation with Andersen & Partners Management Consulting. The purpose of the meeting is to introduce the concept of CUBEical™ Thinking and its use in Fast Moving Consumer Goods and Key Account Management.
First meeting on CUBEical™ Thinking and Fast Moving Consumer Goods will take place 17th September, 8:30-10:00. Second meeting on CUBEical™ Thinking and Key Account Management will take place 18th September, also between 8:30-10:00.
The meetings are arranged in connection with the release in June of the book ” Inside the Customer Universe: How to Create Unique Customer Insight and Drive Profitable Revenue Growth” by professor Thomas Ritter and Henrik Andersen.
Participation is free of charge and a light breakfast will be served.
For more information and registration, please contact Anne O. Jørgensen at aoj.marktg@cbs.dk or +45 3815 2126. Registration deadline is 10th September.
Conference: The Lisbon Treaty - A Step Towards Integrating Welfare Functions into EU Law
The conference is part of the project “ Blurring Boundaries: EU Law and the Danish Welfare State” and has received funding from the Danish Social Science Research Council.
It will be held 29th August and will focus on the following four essential themes:
1) New Aims and Values of the EU
2) The Relationship between Prohibitions against
Discrimination and Integration of Welfare Functions into EU law
3) Liberalization of Public Welfare Services
4) Union Citizens and Migrant Workers
1) New Aims and Values of the EU
2) The Relationship between Prohibitions against
Discrimination and Integration of Welfare Functions into EU law
3) Liberalization of Public Welfare Services
4) Union Citizens and Migrant Workers
For further information about the project, please click here
.
The conference will take place at CBS, Ernst & Young Auditorium SP S.03, Solbjerg Plads 3, Frederiksberg.
For more information about the conference, please click here
.
Friprint – Promote Your Business on Student Prints
Friprint now provides you with a new way to communicate with the CBS students.
Friprint offers companies to utilize the rear side of student prints for branding and recruiting purposes. The students in return receive free printing of their class notes and other everyday prints. Companies currently use the service for announcing events, employer branding, graduate programs, and general recruiting messages.
Your company can sign up for a Friprint partnership agreement in the fall semester for 25,000 DKK. Friprint partners are given a minimum of four weeks of exposure throughout the duration of the fall semester. Last semester approx. 2,500-3,000 students printed 25,000 pages per week.
For information on how Friprint can be used to directly target CBS students, please contact Gus Murray on gus@friprint.dk or visit www.friprint.dk
.
Interested in the Private Public Partnership PhD Opportunity?
A Private Public Partnership (PPP) PhD project is a research project carried out in a collaboration between an enterprise, a PhD student and a university. The main applicant is the enterprise where the PhD student will be employed.
The aim of the NordForsk PPP PhD programme is to contribute to the opening up of the Nordic Research and Innovation Area, NORIA, by
- enhancing trans-Nordic knowledge exchange and collaboration between industry and academia in order to form a basis for lasting research collaboration
- offering PhD students the possibility to get training in both sectors and to obtain a comprehensive set of complementary skills
- offering enterprises the possibility to enhance the application of new research-based knowledge in innovation processes through strengthened research competence and collaboration with relevant academic communities.
- enhancing trans-Nordic knowledge exchange and collaboration between industry and academia in order to form a basis for lasting research collaboration
- offering PhD students the possibility to get training in both sectors and to obtain a comprehensive set of complementary skills
- offering enterprises the possibility to enhance the application of new research-based knowledge in innovation processes through strengthened research competence and collaboration with relevant academic communities.
Strategic Market Creation: A New Perspective on Marketing and Innovation Management
Edited by Karin Tollin and Antonella Carù
The majority of existing innovation textbooks either discuss innovation too generally or lean towards a general management or technology perspective. This book combines the fields of marketing and innovation management, acknowledging the fact that marketing plays an important and proactive role in radical product, brand and market innovation processes. Structured around two key themes – ‘Knowledge, Processes, and Capabilities for Market Creation’ and ‘Co-Creation of Meaningful Experiences with Customers’, this book fills an important gap in the market.
CHINA - Business Opportunities in a Globalizing Economy
Edited by Verner Worm
China has emerged as a focal point for both the business community and within the field of international business. An important way for China to achieve its position is through foreign direct investments (FDI’s). The book examines the main causes behind China’s impressive economic growth, particularly exploring the major role played by FDI’s in China.
The authors cover different aspects of China's economic globalization from both macro- as well as micro-oriented approaches. From the macro-oriented perspective, the book focuses on FDIs role in itself providing a detailed distribution of the origin of the investment as well as their destination in different provinces. From the micro-oriented perspective, the book explains how guanxi capital can prove to be a sustainable competitive advantage.
Order the book at cbspress@cbs.dk and get your alumni member discount of 20 %
New Book from CBS Press: The Business of Wine - A Global Perspective
By Per V. Jenster, David E. Smith, Darryl Mitry, Lars V. Jenster
The enjoyable nectar of grapes and the business of bringing it to consumers have already had a long history, but never before has the wine industry seen so much change. "The Business of Wine" is aimed at anyone with an interest in broadening his or her view of wine to encompass some of the fascinating complexities of the business aspect of this international industry.
It is also the intention to provide substantive reading for the professional, the academic, or the student seeking to gain deeper insight into the structure and economics of the industry as well as into the various trends and pressures which are currently affecting it.
Order the book at cbspress@cbs.dk and get your alumni member discount of 20 %
Sidst opdateret af Mikala Gyllinge 02.02.2009
Read about:
- Cranet Conference: HRM on Business Class
- Conference: The Role of Marketing in Danish Companies
- SMG Business Seminars
- The Crisis in Foreign Language Skills in Denmark
- Morning Meetings about CUBEical™ Thinking
- Conference: The Lisbon Treaty
- Friprint – Promote Your Business on Student Prints
- Interested in the Private Public Partnership PhD Opportunity?
- Book: Strategic Market Creation
- Book: CHINA - Business Opportunities in a Globalizing Economy
- Book: The Business of Wine - A Global Perspective
