CBS Alumni Newsletter april 2008
Seminar: New Leadership Challenges
What is at the top of the mind right now? Three top CEOs duel with two leading professors on 20th May 2008 from 14:00-17:00 at CBS, Carlsberg Group Lecture Hall (SP2.02), Solbjerg Plads 3, Frederiksberg.
The speakers will be:
• CEO of Microsoft Denmark, Jørgen Bardenfleth
• CEO of TrygVesta Group, Stine Bosse
• CEO of Mercuri-Urval, Christian Kurt Nielsen
• Dean of Education at CBS and Head of Master of Management Development at CBS Executive, Professor Jan Molin
• Leader of Centre for Art and Philosophy, Professor Ole Fogh Kirkebye
• CEO of TrygVesta Group, Stine Bosse
• CEO of Mercuri-Urval, Christian Kurt Nielsen
• Dean of Education at CBS and Head of Master of Management Development at CBS Executive, Professor Jan Molin
• Leader of Centre for Art and Philosophy, Professor Ole Fogh Kirkebye
The discussions will be moderated by CBS President Finn Junge-Jensen.
For more information about the seminar, please click here
or contact event.executive@cbs.dk.
Conference: NeuroEconomics 2008 – New Approach to Economics and Consumer Behaviour
The objective of this conference is to illuminate how consumer behaviour is represented in the brain, and to look into how Decision Neuroscience can give information to consumer and business research.
Neuroeconomic research investigates the interaction between neuroscience, psychology, economics and consumer behaviour. This new and fascinating approach seems to be promising because on the one side, neuronal activity underlies economic principles, and on the other side, our decision-making behaviour is determined by these neuronal processes.
Hopefully, this conference will bring together academics as well as practitioners in an international discussion forum. The conference will take place on 15th and 16th May 2008 at CBS.
For entire program as well as registration, please click here
.
Copenhagen Consensus 2008 Youth Forum
”How would you spend $75 bn. to make the world a better place”?
Copenhagen Consensus 2008, running from 26th to 28th May, will gather 30 of the world’s leading economists at CBS. The experts will try and convince you to spend the fictional amount of $75 bn. on specific solutions to ten of the world’s biggest challenges.
The Copenhagen Consensus 2008 Youth Forum is a parallel meeting to the Copenhagen Consensus expert meeting mentioned above. The objective of the Youth Forum is to include the global youth, the decision-makers of tomorrow, in the process in order for their input to complement the expert panels’ ranked list of solutions.
80 international Master students from 37 countries will rank and prioritise the presented solutions demonstrating how they think policymakers should prioritize their effort in the fight against challenges like air pollution, global warming, malnutrition & hunger, women’s rights and terrorism.
The Youth Forum is an open meeting and everyone is welcome to visit and listen to the presentations and discussions amongst the official Youth Forum participants.
For registration and more information, please click here
.
Leaders of Tomorrow: Workshop and Information Meeting on New CBS Program
CBS has launched a new training program for high potentials - Leadership Acceleration Program (LeAP). In this connection, we would like to invite you to an interactive workshop on 14th May from 14:30-17:00 focusing on discussing the always relevant topic: How to develop high potentials into leaders of tomorrow?
The workshop is free of charge and is open to aspiring managers, newly appointed managers and HR decision makers. The workshop will be in Danish, and registration is required.
The workshop will be followed by an information meeting regarding the LeAP program. The meeting will be in English.
For more information about the workshop or LeAP go to www.hhe.dk
or contact Kim Pedersen at kp.hhe@cbs.dk or +45 3815 2052.
Make Substantial Savings on Your Marketing and Sales Budgets
Are marketing people a bunch of egocentrics who think they're better than they really are? Can they work strategically? Do they only follow half of the marketing plan once they've finally prepared it?
Such preconceived notions of marketing people are not always very flattering, which is why a group of researchers from CBS are now working on Denmark’s largest research project on the subject. They will take a look at how the marketing departments of Danish companies run and, at the same time, they will try to find out how to make companies’ marketing efforts more effective.
- Danish companies spend up to 15% of their turnover on marketing and sales so there is a great potential for their marketing efforts to be more effective, says Per Østergaard Jacobsen, External Lecturer. According to his estimates, the marketing and sales budgets of Danish companies amount to DKK 200 billion, and he believes that companies could save up to DKK 50 billion by streamlining their marketing efforts.
For more information, please click here
.
Instant Innovation Camp Elective at CBS – Students Solve Real Life Business Cases on CSR Innovation in 30 hours
70 Master Level students from Universities and Business Schools in the Øresund Region are getting ready to solve challenging and innovative business cases on a 30 hours Instant Innovation Camp 2008.
SAS, SEAS-NVE, Tryg Vesta and Novartis have already signed in to work with the innovative group of students on real business challenges, within the area of CSR and Innovation.
On 20th and 21st May the students and companies will work together for 30 continuous hours to be ready to present their results to the top management at the end of day two. The companies look forward to receive the ideas and final results from the student participants.
Are you interested in learning more about the new elective course, Instant Innovation Camp, or want to submit a real business case, please contact CEO & Business Developer Frederikke Kroon, at + 45 2092 7060 or fk@mcscph.dk, or visit www.instantinnovationcamp.dk
New book: Corporate Communications, Convention, Complexity and Critique
By Professors Mette Morsing, CBS, Lars Thøger Christensen, University of Southern Denmark, and George Cheney, University of Utah, USA.
Clearly written with international vignettes and executive briefings, this book shows that in a complex world the management of communication needs to embrace multiple opinions and voices.
The authors pose important questions such as:
- Where does the central idea of corporate communications come from?
- What are the underlying assumptions of most corporate communications practices?
- What are the organizational and ethical challenges of attempting truly ‘corporate’ communications?
- Where does the central idea of corporate communications come from?
- What are the underlying assumptions of most corporate communications practices?
- What are the organizational and ethical challenges of attempting truly ‘corporate’ communications?
The book is targeted at everyone interested in the arenas of corporate communications, organizational communication, employee relations, marketing, public relations and corporate identity management.
Sidst opdateret af Mikala Gyllinge 02.02.2009
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